Editing

Editing

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It’s true what they say: You absolutely need editing for your nonprofit copy to take it to the next level.

But how do you do that?

You get in touch with a professional who understands your voice, tone and communications goals.

I can edit your copy in a way that is true to what your organization represents. Editing is about more than grammar, spelling and punctuation. It’s also about capturing key messages in ways that produce the outcomes you want. Here are even more benefits:

• Eliminate silly errors that undermine your leadership in the nonprofit sector
• Ensure consistency across copy (as per your style guide)
• Fill your website with readable and scannable content
• Improve quality and SEO
• Position your brand for thought leadership
• Improve the likelihood of conversions

It’s an excellent way to better engage your target audience, which can lead to other, larger organizational goals.

How do I know I need to edit my content?

Ask yourself the following questions:

• Have you updated your website copy in the last 6-12 months?
• Are there spelling, grammar or punctuation mistakes on your content?
• Does your content read well?
• Does your content engage the right people?
• Is there strong alignment between your content and your style guide?
• Do your analytics show that people are using your website effectively?
• When you search your organization’s name, does it appear structured, indexed and highly ranked?

If you answered “No” to any of these questions, now is the the time to do an edit!

What is this nonprofit editing service ideal for?

• Website copy for generic web pages
• Landing pages
• Newsletters
• Press releases
• Social media posts
• Brochures
• Slide decks

…and just about any type of written content you have!

This service is ideal for organizations and companies that:

• Want to better position their brand for thought leadership
• Need to revise their content quickly
• Want to incorporate SEO into their online content
• Are interested in making their content and/or copy shorter
• Want to translate their content into plain language
• Answered “No” to any of the questions in the previous section

Read about how I work on your project and what approaches and processes I take

Why is editing important for nonprofits?

Editing is essential for content that works. I could list a bunch of other reasons, but that is the one they all come back to. You need editing. We all need editing. It makes our content fresh, evergreen, up to date and special for our readers.

Here’s the thing: Everyone isn’t an editor. People who write are not necessarily editors. In my opinion, editing is an acquired skill. That means it’s something you have to develop. It’s one thing to correct spelling, grammar and punctuation. That seems easy enough for everyone to be able to do. However, it’s an entirely different thing to have unique insight to edit content and make it readable, easy to understand and appealing to your target audience.

Using a thorough editing process, I’ll make sure your writing is clean, clear, concise and true to who you are. You won’t have to worry about making time or shuffling your schedule around to get it done – I’ll have it done for you in no time.

Pricing