Ready-to-go packages

Nonprofit marketing packages

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You may have seen my nonprofit story writing and content marketing services and said something like this:

• “We need these services for a longer period of time.”
• “I want something where there’s more strategy and development involved”
• “I want to learn how I can do this with my organization after you leave.”
• “We have a budget to spend, though.”
• “How do you get nonprofit marketing that’s predictable, fixed and ongoing?”
• “But I want more than one service.”

My nonprofit marketing packages are perfect for you.

What makes these nonprofit marketing packages different?

These packages combine multiple services together and are available to you for more than one month. They are called “Ready-to-go” for a reason: I know that in the nonprofit sector, it’s never just one thing. No one ever needs just a few blog posts or some help on social media. Furthermore, it’s rare that you’ll get everything from one person or agency.

Let’s face it: It’s become a struggle for nonprofits to do marketing well. Time constraints, busy schedules and a lack of resources are big contributors to this. Coming up with new blog ideas every month? Challenging. Strategically planning the launch of each blog post? More challenging. Updating your website to reflect the new and/or improved strategic direction of your organization? Super challenging!

For companies that sell technology solutions to nonprofits, the challenges are similar in a different context. Most companies do not exclusively sell products and services to nonprofits. It’s usually a sort of smaller and often ignored subdivision. As a result, not many resources go into making that content specific and appealing. It’s challenging to get the voice and tone just right.

However, it’s also hard to invest in content marketing and story writing when people don’t know what they want, when they want it and why they want it.

I created these new nonprofit marketing packages to make those challenges disappear. I want to help you get started sooner and see guaranteed outcomes faster. But I also want to help you cut through the mess and figure out what you want and why. Knowing this saves everyone time, energy and their weekends. Senior executives shouldn’t be blogging and creating success stories. But frontline workers shouldn’t stretch themselves so thin either! That’s where I come in.

What organizations should use these packages?

These nonprofit marketing packages are best for organizations that:

• Need consistent content marketing and copywriting
• Need to outsource decisions to make more room for your schedule
• Want to take the guesswork out of content strategy
• Want a steady stream of stories to share with key stakeholders
• Want fresh content

Each package contains the important details:

• Short description
• What the package is ideal for
• How it works (i.e., process)
• Package deliverables and pricing

Take a look at what I offer and then book a consultation with me whenever you’re ready to go!

Choose one of the nonprofit marketing packages

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Storytelling Package

Brand Message Package

Edit Refresh Content Package

Copywriting Package

Strategy + Capacity Package

Storytelling Package

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Description:

Show key stakeholders (e.g., target audience, funders, donors etc.) the full picture of your impact with a story bank that will inspire your readers. Interviews and quotes to capture your success. Establish your leadership in the nonprofit sector with success stories that show that your organization addresses challenges and creates solutions that work. Interviews, data and quotes to demonstrate your expertise.

Ideal for:

• Donor communications (e.g., newsletters, emails, direct mail)
• Annual reports
• Sales collateral
• Grant applications
• Webinars
• Presentations
• Blog content
• Conference/Event handouts

How it works:

Phase 1: Background

We’ll have a kick off meeting so that I can understand what you’re already doing. I want to complement your work, not overtake it and burden you with additional work. So, this phase will include me asking you clarifying questions so I learn:

• What’s been working and what hasn’t
• What stories you want to tell and why
• How these stories complement your organization’s communications strategy

Phase 2: Set up story bank

Now that I have more information, we can explore creating a story bank to ensure that this work is sustainable. I want to figure out the direction you want to go, not introduce you to something so new that it would divert resources away from your team. We’ll have a briefing call to do this exploration. In this phase, we will:

• Create a story bank
• Identify sources for story ideas
• Explore a story development strategy
• Develop an implementation plan that includes tools, tips and templates to keep everything organized

Phase 3: Add stories to the bank

Once we have a plan in place, the writing part will take place. This is where you hand the writing process to me. This phase includes:

• Organize the story writing process
• Developing stories
• Coordinating revisions
• Check-in calls with you to touch base

Deliverables & Pricing

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Brand Messaging Package

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Description:

Show your target audiences what your nonprofit organization is all about. Allow them to really see your heart. Great way to make all external communications consistent.

Ideal for:

• Any external communications, including
  • Website content
  • Newsletters
  • Social media content

How it works:

Phase 1: Background

We’ll have a kick off meeting so that I can understand what you’re already doing. I want to complement your work, not overtake it and burden you with additional work. So, this phase will include me asking you clarifying questions so I learn:

• How you and your staff describe your brand
• How your brand is perceived
• How well your brand aligns with your strategic plan and/or communications strategy
• Reviewing your external communications

Phase 2: Set up baselines

Now that I have more information, we can explore what your brand messaging framework could look like. I want to figure out the direction you want to go, not introduce you to something so new that it would divert resources away from your team. We’ll have a briefing call to do this exploration. In this phase, we will:

• Analyze target audience
• Review and/or develop key messages
• Review boilerplate copy
• Review mission, vision and values
• Review unique value propositions

Phase 3: Complete brand messaging framework

Once we have a plan in place, we will complete a brand messaging framework. This is where we collaborate to really bring your nonprofit the shine it deserves. This phase includes:

• Updated mission, vision and values
• Confirmed unique value propositions
• Completed key messages
• Updated boilerplate copy

Deliverables & Pricing

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Edit Refresh Package

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Description:

Not ready to dive into new content creation yet?

Do you have content and need it updated, revised or generally edited?

More importantly: Do you need this now?

Send it my way and I’ll have it fresh and new for you in a week. Whether the stories have been sitting in your drafts or are already published, I can refresh your stories to be more compelling, valuable, easier to understand and targeted for a specific purpose or audience.

Present your existing content in a fresh new way. Take your [insert type of content here] and make it evergreen. Same content, different angle, better results. It’s a great way to engage different audiences while saving time.

Ideal for:

Ideal for pretty much everything, including:

• Social media content
• Blog page
• Sales collateral
• Printed content
• Annual reports
• Visual content
• One-page summaries
• Presentations

How it works:

Phase 1: Send me your content

We’ll have a kick off meeting so that I can understand what you’re already doing and what your goals are. I want to complement your work, not overtake it and burden you with additional work. So, this phase will include me asking you clarifying questions so I learn:

• What content you have
• What you want to edit and change it into and why
• How the change supports your organization’s communications goals

Phase 2: I get to work

Now that I have more information, I inform you of the plan I have to make your content shine. From here, I apply everything to change your content into something fresh and evergreen that you can repurpose in multiple ways. In this phase, you relax while I take the content off your hands and get to work.

Phase 3: You get what you asked for

In this phase, I’ll go over the changes I made and why in a short briefing call. Together we’ll ensure that we’re on the same page and on the right track. You provide me feedback in order for me to take it back and make edits.

After that, it’s all yours.

Deliverables & Pricing

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(Miscellaneous) Copywriting Package

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Description:

Are you overhauling your content strategy?

Don’t know where to start?

Have you decided that you just need…everything?

Out of all the nonprofit marketing packages, this is one that will best meet those needs.

If I’ve learned anything in my nearly 10-year experience in the nonprofit sector, it’s that you never need just one thing. It can be hard to discern what’s most important because of time, resources and funding. Oftentimes, there are multiple needs at once that all need to align with your communications goals and objectives. So, where do you start?

You start here with my Ready-to-go Copywriting Package

Whether your copy needs a fresh take or your content strategy is taking a new direction, I can help you get your copy in tip-top shape (just in time for the end of your fiscal year).

Clarify your big ideas in a way that aligns your copy and your business goals. Put your copy – this could be social media copy, press releases, annual reports, newsletters etc. – in good hands. No more waiting for the best outcome and getting the worst. It’s time that your copy works for you!

Ideal for:

Ideal for all kinds of copy, including:

• B2B copy
• Nonprofit copy

Choose from the following types of copy:

• Case studies
• Press releases
• Blog posts
• Website copy
• Product descriptions
• Guides
• Emails
• Annual reports
• Social media copy
• Campaigns
• Newsletters

How it works:

Phase 1: Background

We’ll have a kick off meeting so that I can understand what you’re already doing. I want to complement your work, not overtake it and burden you with additional work. So, this phase will include me asking you clarifying questions so I learn:

• How your copy has been working for you or not
• Why you want/need new copy
• How the copy you want will support your strategic priorities
• What the state of your overall copy is and the internal resources making that happen
• What your current capacity is as a business/organization

Phase 2: Set up strategy and confirm details

Now that I have more information, we can explore possibilities. Specifically, I want to figure out the direction you want to go, not introduce you to something so new that it would divert resources away from your team. We’ll have a briefing call to do this exploration. In this phase, we will:

• Determine purpose, goals, communication objectives and target audience
• Identify themes, topics and ideas for new copy
• Develop a small content strategy
• Decide on key messages
• What your voice and tone will be for the new copy
• Desired outcomes/actions you want people to take
• Figure our how the copy fits into your content calendar

Phase 3: Let the copywriting begin

Once we have a plan in place, the writing part will take place. This is where you hand the writing process to me. I’ll take care of writing the copy, organizing information and managing the calendar over the specified period. This includes:

• Ensuring total alignment between copy and organization’s communication goals at all times
• Confirming a schedule of the copywriting process
• Writing and editing the copy
• Coordinating revisions
• Check-in calls with you to touch base

Deliverables & Pricing

Strategy + Capacity Package

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Description:

Is your organization going in a new strategic direction?

Does your brand need more consistency online and offline?

Are you looking to understand the “why” of your marketing efforts?

This is the best nonprofit marketing package (out of all the packages) for you.

In my experience working in the nonprofit sector, organizations often hire someone to help them define their communications strategies and better understand where to go next. However, what happens next is all too common: There’s no one to implement the strategy. You’ve done all of this amazing work and you still don’t have the capacity to get started. So, what do you do?

You purchase a package that helps you build and execute your vision strategically.

With the last of my list of nonprofit marketing packages, My goal with this one is to remove distracting opportunities that squeeze your budget and add more room for you to do your actual job without worrying about your communications.

I want to help you get your colleagues and board on board with an exciting new endeavour that will take your communications to the next level! No more posting on social media just because or sending out emails because every other nonprofit is doing it. It’s time to put the “strategy” back into your communications strategy!

Ideal for:

Ideal for all kinds of organizations, including:

• Nonprofits
• Charities
• Social cause businesses
• Small businesses

Choose from the following types of strategies:

• Content marketing strategy
• Communications strategy
• Website content strategy
• Social media strategy

How it works:

Phase 1: Communications audit

We’ll have a kick off meeting so that I can understand what you’re already doing. Next, I will conduct a communications audit of your external communications so we can confirm what is working and what is not working. I want to provide you with evidence-based conclusions, not guesses that leave you more confused and stressed. So, this phase will include me asking you clarifying questions so I learn:

• The current state of your external communications
• What insights you and your colleagues have about strengths, weaknesses, opportunities and threats
• How you’ve executed your current communications plan
• What your current capacity is as a business/organization

Phase 2: Communications strategy

Now that I have more information, we do a deep dive into your communications. Specifically, I want to figure out what you know about your objectives, audience and brand messaging. Additionally, we will work together to figure out how you want to execute this information strategically. In this phase, we will:

• Determine purpose, goals, communication objectives and target audience
• Define key differentiators and messages
• Determine what your voice and tone is
• Desired outcomes/actions you want people to take

Phase 3: Implementation plan

Once we have the strategy in place, it’s now time for a plan. This is where you hand the keys over to me. I’ll take care of creating an implementation plan that is based on the work done so far. This phase includes:

• Creation of 3-month implementation plan (minimum)
• Check-in calls with you to touch base

Deliverables & Pricing