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Toronto Nonprofit Copywriter & Strategist

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Month: March 2021

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Posted on

How to get rid of copywriting jargon: Lose the fancy words

A lot of companies and organizations wonder how to get rid of copywriting jargon on their marketing collateral. Copywriting jargon refers to copy that is…

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  • Analytics
  • Email marketing
  • SEO
Posted on

Email marketing: Think it’s easy? Test your knowledge with this quiz!

A couple of weeks ago, I wrote about common questions people have about email marketing. I know that it can be a complicated topic to…

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  • Analytics
  • Email marketing
  • SEO
Posted on

Email marketing: 10 FAQs about it plus 10 simple answers

You may have heard of email marketing before, but you may not know what it involves. When I first learned about it, I felt lost.…

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  • Content marketing
  • Key stakeholders
  • Target audience
Posted on

Know your target audience: 3 reasons why it’s necessary

It’s necessary to know your target audience. There is no way around it. Imagine: You’ve asked someone on your team to revive the blog by…

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