Lately, I have read a bit more about content repurposing. Yes, I have my share of articles on the topic on my website. But on…
Story bank guide: How to build an effective storytelling system
I created a story bank guide to help nonprofit organizations, charities and companies. It’s for those that want to employ or are already employing storytelling…
Success story briefs: Use them to save you valuable time
Introduction Success story briefs are well worth your time. As I’ve mentioned on my blog before, success stories are exactly what they sound like: stories…
Leverage your stories on your website the right way for ultimate benefits
Introduction It’s normal to see companies leverage their stories online. Case studies or success stories are often available on a page of a website. For…
How to repurpose content for every platform: Split it up!
Introduction The question of how to repurpose content for every platform is a complicated one. In my opinion, the answer is just as much about…
Case studies and success stories: Are they really that different?
While case studies and success stories are often used interchangeably, they really shouldn’t be. There are three fundamental differences between them: End goal Structure Details…