Many companies and organizations believe that killer copywriting is all you need to increase sales. Why? Well, since copywriting is persuasive, it should compel people…
Whose imagination?: The promise of edtech
This week, I want to write about edtech and its promise of progress. My reason is simple – I don’t believe in it. That may…
3 reasons why DIY copywriting is a bad idea
Introduction When a copywriter says, “I can do that for you”, they don’t mean what you think they mean. There’s another, less obvious sentiment in…
Quick tip: Make customer pain points crucial to your business
Customer pain points are too costly to ignore. Your entire business should be or already is based on solving a particular problem. So, I’m not…