Introduction Nonprofit strategic communications are an often overlooked part of communications. I want to address this. A few weeks ago, Imagine Canada, a national charitable…
Announcement: 6 brand new nonprofit marketing services!
I’m going to get right to it: I’ve got new nonprofit marketing services! I’m really excited to share this news with you because it’s been…
B2NPO marketing: Avoid these 3 mistakes when marketing to nonprofits
Contrary to popular belief, business-to-business (B2B) companies can connect with the nonprofit sector via their products and services. Seriously, nonprofits need to get stuff done…
A project roadmap: Why you need one ASAP
Introduction The development of a project roadmap is a very overlooked part of the project planning process. The assumption is that you can figure out…
Quick tip: If you want to change the copy, make a strong business case for it
If you want your copywriter to changes to copy, make a strong business case for it. Here’s what I mean: Let’s say you hire a…
Resource: How to choose your target audience [video]
This week, I want to help you learn how to choose your target audience. Last week, I wrote a blog post about how to learn…