If you’ve ever searched for communications resources for your nonprofit, charity or social impact business, then you’ve probably come across suggestions on how to do…
[Part 2] 3 case study myths that are costing you time and money
Introduction Does writing case studies actually produce benefits or are people just peddling myths? In part one of this series, I answered this question: Case…
Quick tip: Copywriters do more than just writing
I recently saw this post on LinkedIn about Toronto-based nonprofits. Some people may have found it scathing or even insensitive. But I found it to…
How to hire a copywriter: 5 red flags to watch for before you do
Introduction It’s hard to find and hire the best freelance copywriter for your projects. Simply, there are a lot of copywriters around the world? So…
The truth about communications, marketing and PR
Here’s the truth about communications, marketing and public relations (PR): They are similar yet different disciplines. However, many businesses either are unaware of that fact…
Hire freelance writers: They’re the next best thing for your business
For many organizations and companies, to hire freelance writers is to assume no cause for action. Rather, people prefer to do everything in-house or spread…