Introduction Does a case study actually produce benefits or are people just peddling myths? Are case studies really worth the hype? There are some B2B…
Leverage your stories on your website the right way for ultimate benefits
Introduction It’s normal to see companies leverage their stories online. Case studies or success stories are often available on a page of a website. For…
How to repurpose content for every platform: Split it up!
Introduction The question of how to repurpose content for every platform is a complicated one. In my opinion, the answer is just as much about…
Case studies and success stories: Are they really that different?
While case studies and success stories are often used interchangeably, they really shouldn’t be. There are three fundamental differences between them: Case studies Success stories…
Build your nonprofit communications with these key fundamentals
Introduction How do you build your nonprofit communications? Fundamentals. Fundamentals position your organization to succeed more often than not. Additionally, they build your foundation. If…
3 reasons why nonprofit copy is boring
A couple of weeks ago on LinkedIn, expert marketer Liz Willits wrote a post about two reasons why SaaS copy is boring these days: 1.…