This year has been challenging. For many of us, we’ve had to adapt to circumstances beyond our control, do more and be more for each…
How to repurpose content and save yourself so much time
Content is hard to come up with on a regular basis. Trying to blog weekly or send out a newsletter monthly is not easy. Furthermore,…
Media literacy, Facebook and edtech: The stories they tell
Introduction Media Literacy Week is next week! To celebrate, I want to explore the importance of media literacy, the news about Facebook and the edtech…
Quick tip: If you want to change the copy, make a strong business case for it
If you want your copywriter to changes to copy, make a strong business case for it. Here’s what I mean: Let’s say you hire a…
How to hire a copywriter: 5 red flags to watch for before you do
Introduction It’s hard to find and hire the best freelance copywriter for your projects. Simply, there are a lot of copywriters around the world? So…
Case studies: 5 reasons why your edtech company needs them now
Case studies are the best kept secret of marketing. Edtech professionals don’t often mention them while discussing marketing collateral, but they should! Yesterday, I read…