Introduction It’s normal to see companies leverage their stories online. Case studies or success stories are often available on a page of a website. For…
Quick tip: Make readable website copy
This seems like obvious advice, but you’d be surprised at how often readability gets overlooked. It’s not just about losing the fancy jargon in the…
How to get rid of copywriting jargon: Lose the fancy words
A lot of companies and organizations wonder how to get rid of copywriting jargon on their marketing collateral. Copywriting jargon refers to copy that is…