This seems like obvious advice, but you’d be surprised at how often readability gets overlooked. It’s not just about losing the fancy jargon in the name of accessibility. It’s also about how people read online copy now. Most people who come to your website are not going to read every word. They are more likely to scan through information to find what they are specifically looking for. Knowing that, you want to make your copy as readable as possible.
How do you make readable copy?
Actions you can take now include:
- Crafting strong headlines and subheadings
- Using short sentences and numbered lists
- Breaking up text and leaving white space
When you make content that is readable for your target audience, you increase the likelihood of more website traffic, increased brand awareness and even customer loyalty. Most importantly, you let your target audience know that you make accessible copy that they want. When they come across your content, they know they’ve struck gold. So, make your website copy readable!