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Tag: content marketing

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Case studies: 5 reasons why your edtech company needs them now

Case studies are the best kept secret of marketing. Edtech professionals don’t often mention them while discussing marketing collateral, but they should! Yesterday, I read…

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  • Key stakeholders
  • Professional development
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5 easy ways to learn about your target audience

To learn about your target audience is to set your business up for success. Without knowing anything, you’ll likely experience challenges figuring out what to…

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  • Content marketing
  • Key stakeholders
  • Target audience
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Know your target audience: 3 reasons why it’s necessary

It’s necessary to know your target audience. There is no way around it. Imagine: You’ve asked someone on your team to revive the blog by…

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How to revive your blog now with these 15 resources

Introduction Today’s blog post is a handy guide on how to revive your blog. But first, a lesson on the importance of communications: We’ve been…

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