How to revive your blog now with these 15 resources - Toronto Nonprofit Copywriter & Strategist

Introduction

Today’s blog post is a handy guide on how to revive your blog.

But first, a lesson on the importance of communications:

We’ve been taught an important lesson about the COVID-19 pandemic: Communications is a two-way street. In other words, people need to know that you’re speaking to them directly. It isn’t enough to broadcast your messages to your target audience without a plan. Furthermore, engagement is a necessary component of speaking, especially when you’re speaking to your target audience. Unfortunately, many businesses and companies miss the mark in this department. Rather than truly engaging, they often expect that their target audience will find them instead. People need to know that your brand cares about whatever you expect them to engage with. In order to do that, the quality of your work should be high. Moreover, you should provide people with information they’re actually looking for. That is where the real value lies.

Why you should revive your blog

Unfortunately, I’ve noticed that some companies and organizations have abandoned their blogs in the name of social media or even website updates. Maybe it’s been too long and you don’t think you can do anything about it. Perhaps, you struggle coming up with headlines and topic sentences. Or maybe a blog just doesn’t make sense for your business anymore. That’s okay. But there’s a very strong case for reviving your blog.

If you didn’t know, blogs are making a huge comeback. According to OptinMonster, an elite lead generation software company, people all over the world are engaging with this longform content in exciting ways:

77% of internet users read blogs.
Bloggers who write articles of 2,000+ words are far more likely to have strong results.
Internet users in the US spend 3X more time on blogs than they do on email.
Businesses that blog experience twice as much email traffic as businesses who don’t.
Blogs have been rated as the 5th most trustworthy source for gathering online information.
Blogging has grown by 12% since 2015.

It’s safe to say that people are overwhelmed with a lot of information these days. Since this information is short form and can originate from questionable sources, people want information they can trust without compromising their privacy. Now is a great time to get in the game.

Here are 15 organized resources for you to revive that blog now (and get results in no time):