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Toronto Nonprofit Copywriter & Strategist

Storytelling made easy with strategy, clarity and brand consistency.

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Month: July 2021

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  • 2021
  • July
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Posted on

Resource: How to choose your target audience [video]

This week, I want to help you learn how to choose your target audience. Last week, I wrote a blog post about how to learn…

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  • Key stakeholders
  • Professional development
  • Target audience
Posted on

5 easy ways to learn about your target audience

To learn about your target audience is to set your business up for success. Without knowing anything, you’ll likely experience challenges figuring out what to…

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  • Branding
  • Marketing communications
  • Planning
Posted on

Style guides: Why you need this undefeated champion of marketing, right now

Style guides are necessary to your marketing and communications efforts. They provide structure and guidelines for all of your communications. They set the tone (literally)…

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