Introduction Nonprofit strategic communications are an often overlooked part of communications. I want to address this. A few weeks ago, Imagine Canada, a national charitable…
A project roadmap: Why you need one ASAP
Introduction The development of a project roadmap is a very overlooked part of the project planning process. The assumption is that you can figure out…
Resource: How to choose your target audience [video]
This week, I want to help you learn how to choose your target audience. Last week, I wrote a blog post about how to learn…
Style guides: Why you need this undefeated champion of marketing, right now
Style guides are necessary to your marketing and communications efforts. They provide structure and guidelines for all of your communications. They set the tone (literally)…
Social justice brand statements: 3 reasons why yours are completely wrong
Social justice brand statements are all the rage now. For the past week, all kinds of companies, institutions and organizations have made them. These statements…