Resource: How to choose your target audience [video]

This week, I want to help you learn how to choose your target audience.

Last week, I wrote a blog post about how to learn about your target audience. I want to build on that with this blog post.

But first: You may be wondering why I write about target audiences so much.

There’s a simple yet important reason:

Knowing your target audience is the basis for all your marketing and communications efforts. Without knowing this information, you are effectively shouting into a void.

Think about it.

There are certain people you want to reach. For example, an e-learning business sells software, right? If they were to try and sell software to every single person, who would likely buy their software?

The answer is no one. Why?

Because the software isn’t intended for everyone. Rather, it is intended for their key stakeholders , which includes teachers, students and schools. So, there isn’t a good enough reason to try and reach everyone when the business can try and reach specific target audiences.

It’s the same in the nonprofit sector. Every single person can’t be part of your target audience.

Okay, so now I know you’re asking…

“How do you choose your target audience?”

You’ve got to figure out who is engaging with you to begin with.

Here’s an interview with Brian Clark, founder of Copyblogger, the go-to site for all things copywriting and digital marketing. In it, he talks about:

1. Choosing (not finding) your audience.

2. The value in being a curator-creator.

3. Why the education business is the place to be right now (and not only for internet marketers).

Check it out below: