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Toronto Nonprofit Copywriter & Strategist

Storytelling made easy with strategy, clarity and brand consistency.

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Category: Storytelling

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Posted on

Nonprofit storytelling: Happy endings are a popular misconception

Introduction There is a common misconception in the nonprofit sector about storytelling that I want to address: It’s that any story that demonstrates the impact…

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  • Branding
  • Content marketing
  • Resources
  • Storytelling
Posted on

Story bank guide: How to build an effective storytelling system

I created a story bank guide to help nonprofit organizations, charities and companies do storytelling better. If you want to employ better storytelling tactics, define…

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  • Storytelling
Posted on

Nonprofit story bank: Why you need one now

In the nonprofit world, a story bank is like a life jacket. It keeps you: But, many nonprofit professionals don’t know about them, don’t use…

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  • Blogging
  • Content marketing
  • Marketing communications
  • Storytelling
Posted on

Quick tip: Answer this vital question before you write anything

Writing is not always linear. Some people start at the beginning with the introduction. Others start with the conclusion and work backwards. However, no matter…

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