Introduction To develop a brand identity is to keep older customers happy and get new ones curious about your work. However, I know that this…
4 ways to improve your brand storytelling in 2022
It’s the New Year and your team has set goals and intentions for the company. I’m sure there are wonderful things in there like improving…
How to repurpose content and save yourself so much time
Content is hard to come up with on a regular basis. Trying to blog weekly or send out a newsletter monthly is not easy. Furthermore,…
Quick tip: If you want to change the copy, make a strong business case for it
If you want your copywriter to changes to copy, make a strong business case for it. Here’s what I mean: Let’s say you hire a…
Case studies: 5 reasons why your edtech company needs them now
Case studies are the best kept secret of marketing. Edtech professionals don’t often mention them while discussing marketing collateral, but they should! Yesterday, I read…
Social media: 3 reasons why it isn’t working and can’t drive your business growth alone
In order to understand why social media isn’t working for you, you have to understand what it is first. Social media is a great tool…