Lately, I have read a bit more about content repurposing. Yes, I have my share of articles on the topic on my website. But on…
Nonprofit story bank: Why you need one now
In the nonprofit world, a story bank is like a life jacket. It keeps you: But, many nonprofit professionals don’t know about them, don’t use…
Copywriting: How nonprofits frequently collect these 2 missed opportunities
Introduction You wouldn’t believe how easy it is to collect missed opportunities when your website copywriting is not up to par. In fact, I can…
Why strategic communications impacts all nonprofits’ bottom line
Introduction Nonprofit strategic communications are an often overlooked part of communications. I want to address this. A few weeks ago, Imagine Canada, a national charitable…
3 important copywriting lessons I’m taking into 2023
This past year, I have learned so many copywriting lessons, which also double as personal life lessons as well. While they haven’t been easy lessons…
3 simple ways that case studies provide social proof
As a complete sales asset, case studies provide social proof of whatever a company or organization claims. Social proof is exactly what it sounds like:…