Introduction You wouldn’t believe how easy it is to collect missed opportunities when your website copywriting is not up to par. In fact, I can…
Why strategic communications impacts all nonprofits’ bottom line
Introduction Nonprofit strategic communications are an often overlooked part of communications. I want to address this. A few weeks ago, Imagine Canada, a national charitable…
3 important copywriting lessons I’m taking into 2023
This past year, I have learned so many copywriting lessons, which also double as personal life lessons as well. While they haven’t been easy lessons…
3 simple ways that case studies provide social proof
As a complete sales asset, case studies provide social proof of whatever a company or organization claims. Social proof is exactly what it sounds like:…
[Part 1] 3 case study myths that are costing you time and money
Introduction Does a case study actually produce benefits or are people just peddling myths? Are case studies really worth the hype? There are some B2B…
Leverage your stories on your website the right way for ultimate benefits
Introduction It’s normal to see companies leverage their stories online. Case studies or success stories are often available on a page of a website. For…