Introduction If you search for “how to do communications audit for nonprofits” or “communications audit example” you’ll find a ton of results, including: 📌Step-by-step guides📌Service…
Nonprofit storytelling: Happy endings are a popular misconception
Introduction There is a common misconception in the nonprofit sector about storytelling that I want to address: It’s that any story that demonstrates the impact…
Story bank guide: How to build an effective storytelling system
I created a story bank guide to help nonprofit organizations, charities and companies. It’s for those that want to employ or are already employing storytelling…
Copywriting: How nonprofits frequently collect these 2 missed opportunities
Introduction You wouldn’t believe how easy it is to collect missed opportunities when your website copywriting is not up to par. In fact, I can…
Why strategic communications impacts all nonprofits’ bottom line
Introduction Nonprofit strategic communications are an often overlooked part of communications. I want to address this. A few weeks ago, Imagine Canada, a national charitable…
3 important copywriting lessons I’m taking into 2023
This past year, I have learned so many copywriting lessons, which also double as personal life lessons as well. While they haven’t been easy lessons…