Impact stories show the world how Laidlaw practices its vision and values Highlights Before: The challenge Laidlaw Foundation is no stranger to using nonprofit storytelling…
Case Study: Helpful social media brand guidelines for Story Planet
How guidelines helped Story Planet better understand their communications needs Highlights Before: The challenge Sophie Lyons had just become the Communications Manager of the Story…
[FREE] Content scorecard: Is yours worth repurposing?
Despite having my share of articles on the content repurposing on my website, I still read about the topic to stay in the know about…
Copywriting: How nonprofits frequently collect these 2 missed opportunities
Introduction You wouldn’t believe how easy it is to collect missed opportunities when your website copywriting is not up to par. In fact, I can…
Why strategic communications impacts all nonprofits’ bottom line
Introduction Nonprofit strategic communications are an often overlooked part of communications. I want to address this. A few weeks ago, Imagine Canada, a national charitable…
[Part 1] 3 case study myths that are costing you time and money
Introduction Does a case study actually produce benefits or are people just peddling myths? Are case studies really worth the hype? There are some B2B…