[FREE] Content scorecard: Do you know if yours is worth repurposing?

Lately, I have read a bit more about content repurposing. Yes, I have my share of articles on the topic on my website. But on LinkedIn, there are so many collaborative and thought-provoking conversations about it. They cover what it is and why it’s a useful approach. All over the internet, there are detailed break downs about how to get started.

While all of this discussion was great, I noticed that something was missing:

No one tells you how to determine if your content is worth repurposing in the first place.

So, there’s all this talk about saving organizations time and trying to get the most value out of the content, but nothing about how to determine the value of the content.

All content is not equal. Therefore, all content is not worth repurposing and certainly not in the same way.

On LinkedIn, Content marketing specialist Michele Linn wrote an excellent post about it. They specified the different types of content repurposing there are and what each one could be used for. What’s clear in their post is this approach to content marketing requires a lot of intention to get right and increase consistency. Otherwise, you end up using strategies that don’t support your own goals.

I decided to create a scorecard to address this challenge.

Every day, people do a lot with a little and it is overwhelming. It is very challenging to set aside resources to build a system, especially one that works within the everchanging capacity of your organization.

So, this content repurposing scorecard is my attempt at addressing that.

Generally, any company or organization can use this guide to determine if their piece of content is worthy of a repurpose. This way, you don’t waste your time on an effort that was never going to work for you in the first place.

You can read it below or download the scorecard directly.

If you’d like more support with content repurposing or creation, let’s get in touch!