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Toronto Nonprofit Copywriter & Strategist

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Learning experience design: An old reflection on a new nonprofit service

Before I tell you “Happy Holidays!”, I want to reflect on something that I’m finally taking the leap on in the nonprofit sector: Learning experience…

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  • Content marketing
  • Content repurposing
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[FREE] Content scorecard: Is yours worth repurposing?

Despite having my share of articles on the content repurposing on my website, I still read about the topic to stay in the know about…

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Guest Posts: Exciting places where you can read more of my work

Sometimes, I forget to share that I create guests posts in other places on the internet. The plug is hardly shameless, but I’m working on…

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Case Study: A strong marketing and communications foundation for Family Service Toronto (FST)

What happens when missing nonprofit communications fundamentals rears its ugly head? Highlights Before: The challenge When your organization is halfway through its strategic plan, you…

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Case Study: Powerful annual report stories for Laidlaw Foundation

Impact stories show the world how Laidlaw practices its vision and values Highlights Before: The challenge Laidlaw Foundation is no stranger to using nonprofit storytelling…

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Case Study: Helpful social media brand guidelines for Story Planet

How guidelines helped Story Planet better understand their communications needs Highlights Before: The challenge Sophie Lyons had just become the Communications Manager of the Story…

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  • Projects
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Case Study: Timely website copy for Surrey Place

How strategy and collaboration led to clean, clear website copy for ~100 webpages Highlights Before: The challenge Charitable organization Surrey Place had just underwent a…

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  • Learning experience design: An old reflection on a new nonprofit service
  • Guest Posts: Exciting places where you can read more of my work

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