Skip to the writing guide Introduction I want to begin this blog post about annual reports with an uncomfortable truth that spans across the nonprofit…
Does your nonprofit need a communications plan or strategy?
Skip to the communications decision tree Every nonprofit uses communications (e.g., content, plan, strategy etc.) to reach their target audiences, raise brand awareness and visibility…
Why strategic communications impacts all nonprofits’ bottom line
Introduction Nonprofit strategic communications are an often overlooked part of communications. I want to address this. A few weeks ago, Imagine Canada, a national charitable…
A project roadmap: Why you need one ASAP
Introduction The development of a project roadmap is a very overlooked part of the project planning process. The assumption is that you can figure out…
Resource: How to choose your target audience [video]
This week, I want to help you learn how to choose your target audience. Last week, I wrote a blog post about how to learn…
Style guides: Why you need this undefeated champion of marketing, right now
Style guides are necessary to your marketing and communications efforts. They provide structure and guidelines for all of your communications. They set the tone (literally)…