This past year, I have learned so many copywriting lessons, which also double as personal life lessons as well. While they haven’t been easy lessons…
3 simple ways that case studies provide social proof
As a complete sales asset, case studies provide social proof of whatever a company or organization claims. Social proof is exactly what it sounds like:…
[Part 1] 3 case study myths that are costing you time and money
Introduction Does a case study actually produce benefits or are people just peddling myths? Are case studies really worth the hype? There are some B2B…
Case studies and success stories: Are they really that different?
While case studies and success stories are often used interchangeably, they really shouldn’t be. There are three fundamental differences between them: Case studies Success stories…
Announcement: 6 brand new nonprofit marketing services!
I’m going to get right to it: I’ve got new nonprofit marketing services! I’m really excited to share this news with you because it’s been…
Nonprofit case studies: 5 benefits you should know about
Introduction Nonprofit case studies are the underdogs of content marketing. Despite offering immense value, nonprofit organizations still overlook them. Previously, I wrote about the importance…