While case studies and success stories are often used interchangeably, they really shouldn’t be. There are three fundamental differences between them: Case studies Success stories…
Build your nonprofit communications with these key fundamentals
Introduction How do you build your nonprofit communications? Fundamentals. Fundamentals position your organization to succeed more often than not. Additionally, they build your foundation. If…
B2NPO marketing: Avoid these 3 mistakes when marketing to nonprofits
Contrary to popular belief, business-to-business (B2B) companies can connect with the nonprofit sector via their products and services. Seriously, nonprofits need to get stuff done…
4 ways to improve your brand storytelling in 2022
It’s the New Year and your team has set goals and intentions for the company. I’m sure there are wonderful things in there like improving…
Media literacy, Facebook and edtech: The stories they tell
Introduction Media Literacy Week is next week! To celebrate, I want to explore the importance of media literacy, the news about Facebook and the edtech…
Know your target audience: 3 reasons why it’s necessary
It’s necessary to know your target audience. There is no way around it. Imagine: You’ve asked someone on your team to revive the blog by…