As a complete sales asset, case studies provide social proof of whatever a company or organization claims. Social proof is exactly what it sounds like:…
[Part 1] 3 case study myths that are costing you time and money
Introduction Does a case study actually produce benefits or are people just peddling myths? Are case studies really worth the hype? There are some B2B…
Leverage your stories on your website the right way for ultimate benefits
Introduction It’s normal to see companies leverage their stories online. Case studies or success stories are often available on a page of a website. For…
Case studies and success stories: Are they really that different?
While case studies and success stories are often used interchangeably, they really shouldn’t be. There are three fundamental differences between them: End goal Structure Details…
Build your nonprofit communications with these key fundamentals
Introduction How do you build your nonprofit communications? Fundamentals. Fundamentals position your organization to succeed more often than not. Additionally, they build your foundation. If…
B2NPO marketing: Avoid these 3 mistakes when marketing to nonprofits
Contrary to popular belief, business-to-business (B2B) companies can connect with the nonprofit sector via their products and services. Seriously, nonprofits need to get stuff done…