While case studies and success stories are often used interchangeably, they really shouldn’t be. There are three fundamental differences between them: Case studies Success stories…
Announcement: 6 brand new nonprofit marketing services!
I’m going to get right to it: I’ve got new nonprofit marketing services! I’m really excited to share this news with you because it’s been…
Nonprofit case studies: 5 benefits you should know about
Introduction Nonprofit case studies are the underdogs of content marketing. Despite offering immense value, nonprofit organizations still overlook them. Previously, I wrote about the importance…
How to repurpose content and save yourself so much time
Content is hard to come up with on a regular basis. Trying to blog weekly or send out a newsletter monthly is not easy. Furthermore,…
Resource: How to choose your target audience [video]
This week, I want to help you learn how to choose your target audience. Last week, I wrote a blog post about how to learn…
5 easy ways to learn about your target audience
To learn about your target audience is to set your business up for success. Without knowing anything, you’ll likely experience challenges figuring out what to…