As a copywriter, I try to share as many resources with people as possible. This is especially the case with marketing resources. Learning about the…
Quick tip: If you want to change the copy, make a strong business case for it
If you want your copywriter to changes to copy, make a strong business case for it. Here’s what I mean: Let’s say you hire a…
Style guides: Why you need this undefeated champion of marketing, right now
Style guides are necessary to your marketing and communications efforts. They provide structure and guidelines for all of your communications. They set the tone (literally)…
Quick tip: Answer this vital question before you write anything
Writing is not always linear. Some people start at the beginning with the introduction. Others start with the conclusion and work backwards. However, no matter…
The truth about communications, marketing and PR
Here’s the truth about communications, marketing and public relations (PR): They are similar yet different disciplines. However, many businesses either are unaware of that fact…
Now is the perfect time to update your communications strategy
We’ve now seen the brand statements. We’ve seen these companies, organizations and businesses fail and fail some more. (Un)fortunately, it has placed them under intense…