As a copywriter, I try to share as many resources with people as possible. This is especially the case with marketing resources. Learning about the many sides of marketing is not easy. Beyond learning about your target audience are terms and concepts that may be difficult to understand. Furthermore, remembering it all can be a challenge. However, in my opinion, the best way to learn and remember is through examples, especially ones you like.
Marketing Examples
Marketing Examples, founded by Harry Dry, is an incredible library full of every kind of marketing you could imagine. It’s a great place to find inspiration. But it’s also a great place to learn. You can apply what you’re learning and analyze examples to understand why something worked. For example, you can analyze a landing page and see the kinds of decisions a copywriter makes when working with one. Additionally, there are tons of tips and tricks to improve your own skills.
Copywriting Examples
Recently, Dry created yet another incredible resource specifically for copywriters: Copywriting Examples. It’s exactly how it sounds: it’s a page full of copywriting examples that anyone can learn from. I know I’ve written about why I think DIY copywriting is a bad idea. I still do. But through examples, anyone can at least understand the decisions copywriters make and why they may make them. This insight can help you specify what you’re looking for in a copywriter. Additionally, it strengthen the relationship you may build with whichever freelance copywriter you hire.
Over to you
I encourage you to take some time to view some marketing and copywriting examples and see which ones you like and why. Then, take a closer look at your own content and make some observations based on what you’ve seen. From here, you can consult your team about what the next moves for your organization’s marketing efforts should be.
Happy marketing and copywriting!