Your brand story is more than just a marketing effort. It’s a way for your target audience to connect and buy-in to the brand experience,…
Resource: How to choose your target audience [video]
This week, I want to help you learn how to choose your target audience. Last week, I wrote a blog post about how to learn…
Style guides: Why you need this undefeated champion of marketing, right now
Style guides are necessary to your marketing and communications efforts. They provide structure and guidelines for all of your communications. They set the tone (literally)…
Email marketing: 10 FAQs about it plus 10 simple answers
You may have heard of email marketing before, but you may not know what it involves. When I first learned about it, I felt lost.…
Know your target audience: 3 reasons why it’s necessary
It’s necessary to know your target audience. There is no way around it. Imagine: You’ve asked someone on your team to revive the blog by…
The truth about communications, marketing and PR
Here’s the truth about communications, marketing and public relations (PR): They are similar yet different disciplines. However, many businesses either are unaware of that fact…