A couple of weeks ago on LinkedIn, expert marketer Liz Willits wrote a post about two reasons why SaaS copy is boring these days: 1.…
B2NPO marketing: Avoid these 3 mistakes when marketing to nonprofits
Contrary to popular belief, business-to-business (B2B) companies can connect with the nonprofit sector via their products and services. Seriously, nonprofits need to get stuff done…
SEO for non-profits: 5 ways to get started right now
Introduction More and more organizations are realizing the importance of strong marketing and communications, especially when it comes to search engine optimization (SEO) for nonprofits.…
Quick tip: Make readable website copy
This seems like obvious advice, but you’d be surprised at how often readability gets overlooked. It’s not just about losing the fancy jargon in the…
A project roadmap: Why you need one ASAP
Introduction The development of a project roadmap is a very overlooked part of the project planning process. The assumption is that you can figure out…
Improve your marketing efforts with this valuable resource
As a copywriter, I try to share as many resources with people as possible. This is especially the case with marketing resources. Learning about the…