Introduction Does a case study actually produce benefits or are people just peddling myths? Are case studies really worth the hype? There are some B2B…
Case studies and success stories: Are they really that different?
While case studies and success stories are often used interchangeably, they really shouldn’t be. There are three fundamental differences between them: End goal Structure Details…
Announcement: 6 brand new nonprofit marketing services!
I’m going to get right to it: I’ve got new nonprofit marketing services! I’m really excited to share this news with you because it’s been…
Nonprofit case studies: 5 benefits you should know about
Introduction Nonprofit case studies are the underdogs of content marketing. Despite offering immense value, nonprofit organizations still overlook them. Previously, I wrote about the importance…
3 reasons why nonprofit copy is boring
A couple of weeks ago on LinkedIn, expert marketer Liz Willits wrote a post about two reasons why SaaS copy is boring these days: 1.…
B2NPO marketing: Avoid these 3 mistakes when marketing to nonprofits
Contrary to popular belief, business-to-business (B2B) companies can connect with the nonprofit sector via their products and services. Seriously, nonprofits need to get stuff done…