Lately, I have read a bit more about content repurposing. Yes, I have my share of articles on the topic on my website. But on…
Copywriting: How nonprofits frequently collect these 2 missed opportunities
Introduction You wouldn’t believe how easy it is to collect missed opportunities when your website copywriting is not up to par. In fact, I can…
Why strategic communications impacts all nonprofits’ bottom line
Introduction Nonprofit strategic communications are an often overlooked part of communications. I want to address this. A few weeks ago, Imagine Canada, a national charitable…
[Part 1] 3 case study myths that are costing you time and money
Introduction Does a case study actually produce benefits or are people just peddling myths? Are case studies really worth the hype? There are some B2B…
Success story briefs: Use them to save you valuable time
Introduction Success story briefs are well worth your time. As I’ve mentioned on my blog before, success stories are exactly what they sound like: stories…
Case studies and success stories: Are they really that different?
While case studies and success stories are often used interchangeably, they really shouldn’t be. There are three fundamental differences between them: End goal Structure Details…