Style guides are necessary to your marketing and communications efforts. They provide structure and guidelines for all of your communications. They set the tone (literally)…
Quick tip: Answer this vital question before you write anything
Writing is not always linear. Some people start at the beginning with the introduction. Others start with the conclusion and work backwards. However, no matter…
Is killer copywriting all you need to increase sales?
Many companies and organizations believe that killer copywriting is all you need to increase sales. Why? Well, since copywriting is persuasive, it should compel people…
Quick tip: Make customer pain points crucial to your business
Customer pain points are too costly to ignore. Your entire business should be or already is based on solving a particular problem. So, I’m not…
The truth about communications, marketing and PR
Here’s the truth about communications, marketing and public relations (PR): They are similar yet different disciplines. However, many businesses either are unaware of that fact…
Now is the perfect time to update your communications strategy
We’ve now seen the brand statements. We’ve seen these companies, organizations and businesses fail and fail some more. (Un)fortunately, it has placed them under intense…