Summary:
For Special Compass Toronto, I rewrote copy on their About and Program webpages. The goal was to improve the organization’s key messaging and to clarify their ideas. The desired outcomes were to (1) increase website traffic and (2) increase conversions. My job was to position her key webpages to support those outcomes. All work was completed over a couple of months.
As a result of this work, Special Compass gained more students and traffic to the website increased significantly.
Quote from client: “[There was] positive growth [for Special Compass] and that [showed us that] we are moving in the right direction.”
Services provided:
Skills
- Background research
- Interviews with client
- Synthesize information
- Voice and tone alignment
- Storytelling
Updated webpages:
Read the new About page and the Programs page.
BONUS: Read the success story